E.ON Plus

With the launch of its new smart-home product line, electricity and gas provider E.ON is tapping into a new market. The new service portfolio with the combination of energy services and smart home gadgets requires a completely new, needs-oriented online shopping concept in which both service areas merge and which can be intuitively understood and used by users.

In order to implement this innovative topic optimally, we worked in advance with prototypes that were optimized through intensive user testing. The result was an emotional shopping experience that convinced customers of the benefits of combining E.ON electricity with innovative smart home products.

An emotional shopping experience that convinces customers of the benefits of combining E.ON electricity with innovative smart home products.